Vice President, Marketing
Heather leads the Marketing mandate to support businesses across all segments in Canada. In her role, Heather provides strategic direction for planning, product marketing, campaign management, branding, and employee communications.
Heather has more than 20 years experience in the Canadian technology Market. She is a proven, accomplished and dynamic leader specializing in motivating people for change and increased productivity with successes across Marketing, Sales Channel Development, Product Management, and Mergers & Acquisitions.
She is a passionate and intuitive leader who leverages persuasive reasoning to drive change, engage and build alignment with leaders/teams across functional areas. Prior to joining ADP in early 2016, she held various roles at BCE, primarily in Bell Business Markets, across Sales, Marketing and M&A.
Heather holds an undergraduate degree in Psychology, a Masters of Business Admin from the Ivey School of Business, and has dedicated her free time to volunteering with a variety of mental health-related organizations and causes. Heather is serving her first term on the Institute for Advancements in Mental Health Board of Directors and leads the Marketing and Branding Task Force and is a member of the Strategic Planning Task Force.